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The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, where deceptive practices aimed at fabricating ad impressions and clicks. This can result in significant financial losses for advertisers and erode trust in the digital ecosystem. To mit

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Diving into the world of programmatic advertising can seem daunting, but understanding how Demand-Side Platforms (DSPs) function is key to unlocking successful campaigns. This guide demystifies DSP advertising, providing a roadmap for understanding its complexities and leveraging its power. From targeting the right audience to adjusting bids in rea